STW releases Mundaka surf economics study

Mundaka is a town whose economy relies heavily on surf tourism, and in 2005 the wave was temporarily lost due to river dredging for a large ship-building project.

“This study provides evidence of not just the environmental value of a Mundaka, but of the economic value as well, reinforcing the notion that it and other spots like it need to be protected.”

The study was conducted by graduate student Melissa Murphy of the University of Oregon’s College of Oceanic and Atmospheric Sciences, with the help of Maria Bernal from Autonoma University Madrid, and was commissioned by Save The Waves Coalition.

Summary of Key Findings:

1) At higher visitation levels, surfing and the wave at Mundaka has an estimated positive economic impact of up to $4.5 million per year to the local economy – in a town of approximately 1,900 people.1

2) Surfing at Mundaka adds up to $1.5 million in annual personal income to the local population, and supports up to 95 jobs.1

3) A majority of survey respondents claimed they would no longer visit Mundaka if the wave there were significantly degraded.

4) Local businesses estimated that up to 40% of their customers are surfers or surf spectators, and that the loss of business due to the degradation of the wave and the cancellation of the Billabong Pro contest could be as high as 50%.2

You can check out Melissa's presentation on this research here.

Peru. Surfing the next wave of.... surfing

Intrepid surfer having been traveling around the globe looking for the next undiscovered surf spot since Bruce Brown's 1966 classic Endless Summer.

Surfers are often the pioneers of coastal areas. They start as secret spots, become popular amongst surfers and then trigger a wave of tourism. As a result surfers have become a very popular coastal tourism marketing tool. Enter Peru.

In Peru.....surfing has swept the nation recently in a pop cultural frenzy. On the wide boulevards of Lima, billboards are covered with the fresh-faced ranks of Peruvian surfers endorsing cellphones, beer and soft drinks. Surfing contests are all the rage.

Read the NY Times article....

Economic Impacts of Space Coast Surf Contest

Photo: Placesaroundflorida.com

With an estimated 100,000 spectators and 200 surfers packed into this resort town for the 44th annual Easter Surf Festival, expect crawling traffic, limited parking and a continuous beach cleanup.

Because it's Easter weekend, beachside hotels also are loaded. "We can attribute a couple thousand rooms to that event," said Rob Varley, executive director of the Space Coast Office of Tourism.

He called $2 million a very conservative estimate of how much the surf festival pumps into the local economy, considering hotel expenses, meals and what day-trippers spend.


Read the Florida Today article....