Wednesday, September 8, 2010
Posted by
Chad Nelsen
at
7:26 AM
|
Labels: california, CWO, ocean economy, shoreline armoring
Sunday, February 14, 2010
Why is it so crowded in the line up: Do The Math
If you take the coast of California between San Francisco to the Mexican border, which is roughly 500 miles, and grossly estimate that there is one class “A” surf break every 50-miles, that would total 10. Then, say there is one class “B” break very 5-miles which adds 100 breaks to the total. Once again, let’s assume that there is yet another class “C” break every 5-miles to add another 100 breaks, making a grand total of 250, with, in truth, most of the surfers being drawn to the better third.
250 Surf spots
Now, let’s say that there are 500,000 active surfers in California, and that on any sunny weekend day with a 4-foot swell running, that 10% will hit the surf. Now, let’s consider that at least 1/3rd of those 250 breaks will be completely off-duty due to swell direction. That makes for 50,000 surfers sharing 250-less 83 breaks=50,000/167 which means that on average, there will be 299 surfers for each working surf break along the coast between San Francisco and the Mexican border.
299 Surfers per spot
Now let’s be real, the population is probably 2/3s in the south and 1/3 north, so the distribution at breaks would be weighted to the south. Therefore, let’s say 66% X 50,000 surfers=33,000 surfers for the working breaks in the south, and 17,000 for the working break in the north.
2/3 of those surfers live in Southern California
Of course, quantifying “the better break attracting more than their share” theory means that, let’s say, 35,000 surfers surfing the top third working breaks (56) or about 625 for each of those which leaves only 15,000 for the other 111, or 155 per.
625 surfers per spot in the South
155 surfers per spot in the North
In the real world, what actually happens is that over 500 surf Trestles during a day in roughly five shifts from dawn to dusk-the same at Malibu, and Huntington Pier and San Onofre, while most other breaks get way less.
500 surfers a day at Trestles, Malibu, Huntington & San Onofre on a good day
But any way you cut it the total mass of surfers and approximate number of surf breaks is undeniable.
This is, of course, completely theoretical and statically askew, but the numbers don’t lie. We have outgrown our supply.
From The Surfers Journal blog
Posted by
Chad Nelsen
at
10:33 AM
|
Labels: attendance, california, surfer visits, surfing, trestles, visitation
Friday, April 11, 2008
Surf Economics Panel at The Coastal Society

This summer perhaps the first panel on the economics of surfing will be held as part of The Coastal Society's 21st Annual Conference.
The panel, entitled "THE SOCIOECONOMICS AND MANAGEMENT OF SURFING AREAS: INTERNATIONAL CASE STUDIES FROM MEXICO, SPAIN, CALIFORNIA AND AUSTRALIA" will feature discussions on the economics in Mexico, Australia, Mundaka and Trestles.
Panelists include:
Chad Nelsen, Surfrider Foundation
Neil Lazarow, The Australian National University
Maria Bernal, Save the Waves Coalition
Melissa Murphy, Save the Waves Coalition
Paula Pijoan, Autonomous University of Baja California
Linwood Pendleton will be moderating the session.
Come check it out. If you can't make it you can read the paper here.
Posted by
Chad Nelsen
at
7:52 AM
|
Labels: australia, california, mexico, research, socioeconomics, spain, surf economics
Avenida Del Mar Surf Shop Bonanza
You can practically watch the economic impacts of surfing in real time on San Clemente's Avenida Del Mar...
In 2004, San Clemente's main drag (Avenida Del Mar) had one "Mom & Pop" surf shop called Rocky's Surf Shop
A couple of years later Killer Dana opens a surf shop down the street, expanding from their successful shop in Dana Point.
Sadly, increasing leases and tighter competition lead to to the closure of Rocky's.
Rocky's is soon replaced by a Hobie surf shop - a success regional of shops in Orange County. Hobie's open's not one but two different shops on Del Mar!
Not a year later there are rumors that a Jack's surf shop will also be opening a store on Del Mar.
In 4 years, 3 of the most prominent Orange County surf retailers all opened a store on the Avenida.
I am sure they all hope that Trestles is saved!
Posted by
Chad Nelsen
at
7:33 AM
|
Labels: california, economic impacts, san clemente, surf shops
Friday, March 28, 2008

What’s your surf spot worth?
Help us find out. Researchers at UCLA are conducting a survey of surfers who surf at California surf spots to evaluate their worth. You can help by visiting this link and filling out the survey.
http://www.beachology.com/surf
Your participation can help us better protect and manage California surf spots in the future.
Background:
Researchers at UCLA are conducting a research project on the economics of surfing. For part of the project they are planning to assess the economic value of surf spots in California. To do so they need to get as many surfers who surf California surf spots as possible to fill out a web-based survey within 24 hours of surfing. The more surfers who fill out the survey the more accurate the estimation. The results will be used in a model to estimate the economic value of surf spots in California.
List of surf spots:
1. Seaside Reef
2. Cardiff Reef
3. Swami’s
4. Oceanside Pier North Side
5. Oceanside North Jetty
6. San Onofre
7. Trestles
8. Doheny
9. Salt Creek
10. 40st Street Newport
11. 54th and 56th Streets Newport
12. Huntington Peer Southside
13. Huntington Pier Northside
14. Manhattan Beach Pier
15. El Porto
16. Malibu Surfrider Beach
17. C Street
18. Rincon
19. Pleasure Point
20. Steamer Lane
21. South Ocean Beach -Sloat
22. North Ocean Beach
Posted by
Chad Nelsen
at
11:56 AM
|
Labels: california, economic impacts, research
Saturday, February 16, 2008
Save Trestles

Photo: Branimir Kvartuc
On February 6th, in front of over 2500 activists, the California Coastal Commission voted 8-2 and found that the proposed 241 Toll road is not consistent with the California Coastal Act. A big win for coastal conservation and protection of surfing at Trestles.
Associated Press story about the hearing
There were at least two interesting things about this issue that relate to surf economics.
First, both the Coastal Commission staff and the AP story above referred to the high usage of Trestles (almost 400,000 visits a year) and also the economic impact to the City of San Clemente ( up to $13 million/year) in their reports on the issue.
Second, the TCA who is promoting the toll road argued that the road was necessary for access and also that surfers were being selfish and didn’t want the road to “expose” their local surf spot. These arguments are easily countered by showing a map of where surfers come from in order to surf at Trestles - they come from all over southern California - and that Trestles is one of the most heavily used surfing spots in the US. Access doesn't seem to be a limiting factor!
Origin of surfers visiting Trestles based on zip code
(Nelsen, C. et. al. 2007. Socioeconomics of surfers at Trestles Beach. Shore & Beach 74(4))
Posted by
Chad Nelsen
at
5:11 PM
|
Labels: california, coastal commission, economic impacts, trestles