Value of Local Shops to the Surf Industry

Surfline Launches Local Surf Shop Series Focusing on the Value of Local Shops to the Surf Industry
January 16, 2009
PRESS RELEASE

Today Surfline launches a new editorial series that focuses on the core value of local surf shops to the industry and the culture they provide. This editorial series will focus on surf shops and their vast knowledge of both products and surf culture as well as their understanding of what a surfer needs in terms of equipment and knowledge, all the while providing a strong community in the local marketplace. Local surf shops allow surfers a place to congregate around core industry products and provide a community and culture that has escaped the main stream surf industry. Surfline is focused on bringing this culture and community to light and show the importance to surfers and the industry in all local markets.

Surfline's VP of Editorial Dave Gilovich says, "We believe surf shops are good for surfing. Surf shops provide a place where wave riders can find the core products they need to pursue their life's passion - boards, leashes, wax, wetsuits, boardshorts. Equally important, most shops have personnel on the floor who can offer information about these products, with a degree of knowledge and understanding that can be found nowhere else. But the best surf shops are more than just retail stores. The special ones, the ones that have served their communities for years and, in some cases, decades, offer a place for surfers to gather, connect and communicate, to share the stoke of surfing and to celebrate its lifestyle and culture. These businesses have become shrines to our sport, and, as such, are important to surfers everywhere."

Visit the first part of this series today on Surfline where you can read about Harbour Surfboards in Seal Beach which has been around Since 1962.

Study: Surfers ingest 10 times more water than swimmers, divers

A new study has found that surfers may unintentionally ingest 10 times more water than swimmers or divers, putting them at higher risk of contracting gastrointestinal illnesses when surfing in contaminated waters.

The study, which may be the first of its kind, was conducted by scientists at Oregon State University and the Oregon Department of Environmental Quality. It also suggests that because water quality at Oregon beaches is significantly better than more popular surfing destinations, such as California, Hawaii, or Florida, the risk of GI illness is lower for people surfing the frigid waters of the Oregon coast.

“While the risk for Oregon surfers is not high for GI illness, our findings suggest that surfers who spend longer periods of time in recreational waters, or who surf in more contaminated locations, are likely to be at higher risk of contracting GI illnesses,” said David Stone, an assistant professor in the OSU Department of Environmental and Molecular Toxicology.

The study, funded by Oregon Sea Grant, used a Web-based survey to collect voluntary responses from 520 of the estimated 12,000 surfers in Oregon. Participants estimated the amount of water they ingest during a typical recreational day, and the researchers used historic water quality data collected at six popular surfing beaches to calculate the risk of infection from fecal bacteria using enterococci as an indicator organism.

Read more...

Protecting surf spots

World Wave Sites team: Ryan Seelbach, Will Henry, Greg Benoit, Chris LaFranchi, Ben Finney, Jim Moriarty, Fernando Aguerre, Rodney A. Woodstock, Sky, Miles Walsh, Lindsey Davis, Dean LaTourrette, Kara Allen, Christoph Tito Huber, Joao De Macedo, Drew Kampion, Steve Hawk, Brad Farmer, Josh Berry, Wallace J. Nichols, Chad Nelsen, Mark Massara, Len Materman

Last Friday, Save the Waves brought together an interesting mix of surfing eco-activists, industry leaders and deep thinkers to discuss proactively protecting surfing areas by establishing surfing "reserves".

Topics discussed included the importance of surfing heritage and cultural values, protecting the ocean environment, economics and the waves themselves.

Brad Farmer, of the Australian National Surfing Reserves, described the process of establishing surfing reserves in Australia like the one at Lennox, and lessons that might be applied elsewhere.

While establishing protected surfing areas is an ambitious and aspirational goal and there are many important decisions and details to be worked out, I think it is safe to say the group universally agreed that the world's special surfing areas deserve the same types of protection that our land-based recreational havens like Yosemite have.

Stay tuned for more on protecting surfing areas...

From http:/www.surf-first.org....

WOULD YOU SPEND 15 MINUTES, IF IT MEANT SURFING THE REST OF YOUR LIFE?

We thought you would. And the good news is you can. All across the country, surfers are facing access and environmental fights that fail to consider their needs and enormous impact. While fishermen and other recreational ocean users flex big muscle in courthouses and town halls, surfers get pushed aside a 'segment group.' A minor hobby for punk kids - instead of healthy lifestyle for whole families. That's because we let them.

Despite being a 1000-year-old sport with a $7 billion industry, surfing has failed to produce the demographic and economic studies to show who we are, where we live, and what we spend. So while other interest groups bolster their arguments with impressive numbers to prove their positions, all-too often, surfers get blindsided and bowled over, unable to offer a single hard number to support their cases or save their breaks.

Not anymore. With your help, we can start to paint a true picture of who surfers are and how we behave. And every surfer who answers provides another stroke of necessary detail. All you need to do is take 15 minutes to fill out the survey. Here's some quick rules:
Answer honestly. An accurate study is our best weapon.
When in doubt, leave an answer blank. We'd rather have less info than bad info.
Pass it along to your friends.
All information is anonymous. We promise not to share the individual details for commercial purposes, but we will share the bulk data - national, state by state, and as a whole. Right here. That way, surfers, in any fight, in any coastal town - from the most precious, world-class pointbreak to the shittiest, shiftiest sandbar - can proudly walk into any town hall or business office and prove with concrete numbers that surfing is a pursuit as crucial to life, liberty, and the pursuit of happiness in their beach town as any other ocean activity. That enjoying the ocean is much a god-given American right as protecting your beach home investment.

Maybe if we're just as selfish, aggressive and determined as we are in the water, we'll never lose another wave. And if we do, it's because we looked hard, considered it carefully and let it go for a greater good - not because someone snaked it from us.

NOW: TAKE THE SURVEY!

The New Localism

What is the new localism?

a wave rider in the White House

A new twist on the surfer stereotype...



Not only is Obama the first African American to become the President of the United States, he's also the first President who can legitimately body surf!

Next time someone disparages a surfer, you can remind them of this.

Beach Closed

I woke up early this morning (thanks in part to the time change) to check the surf at my local beach. I was hoping that is swell would be showing:



Sadly, when I got down to the overlook, I was reminded that Laguna just experienced a massive 480,000 gallon sewage spill and the beaches were still closed.

That got me to thinking about all the surfers in town who wouldn't be surfing in Laguna this weekend. These surfers would either skip their surf session (like me) or would have to travel out of town to other surfing areas. In economic speak - they would either have lost the value of a surf session or would incur a higher travel cost to go somewhere else, which will reduce their consumer surplus (stoke) assuming all other things being equal (surf quality, etc.).

In February of 1990, the American Trader, dumped over 400,000 gallons of oil in the waters off of Huntington Beach. The spill closed 14 miles of beach for 34 days. Eight years and a ten week trial later a jury awarded the State of California $18 million. To arrive at that figure economists on both sides of the issue used the Travel Cost Method to estimate the non-market value of lost beach and surf recreation. (Click here for an surf-centric explanation).

Here are some numbers from the calculations:

Surfing Trips Lost: 28,290
Value of those trips: $18.75
Total consumer surplus lost: $530,438

Surf trips diverted to substitute site: 28,148
Extra cost associated with going to other site: $12.00
Total consumer surplus lost: $337,776

Back to the sewer spill, I wonder how much lost value did surfers in Laguna suffer from due to the beach closure?

Detailed information on the American Trader spill can be found in the following paper:

Chapman, D. J. and W. M. Hanneman (2001). Environmental Damages In Court: The American Trader Case. The Law and Economics of the Environment. A. Heyes: 319-367.