Tuesday, May 6, 2008

Peru. Surfing the next wave of.... surfing

Intrepid surfer having been traveling around the globe looking for the next undiscovered surf spot since Bruce Brown's 1966 classic Endless Summer.

Surfers are often the pioneers of coastal areas. They start as secret spots, become popular amongst surfers and then trigger a wave of tourism. As a result surfers have become a very popular coastal tourism marketing tool. Enter Peru.

In Peru.....surfing has swept the nation recently in a pop cultural frenzy. On the wide boulevards of Lima, billboards are covered with the fresh-faced ranks of Peruvian surfers endorsing cellphones, beer and soft drinks. Surfing contests are all the rage.

Read the NY Times article....