Wednesday, October 10, 2007

What is your $urf $pot Worth...

What is your surf spot worth? For most surfers the immediate answer is that a surf spot, especially a good one, is priceless. How can one put a value on the mystical connection with nature, the mental healing, the adrenaline rush, and the good times spent with friends in the line up?

While many would agree that attempting to put a dollar value on a wave is sacrilege, in this increasingly market-driven, capitalistic world we live in explaining the value of waves with dollars and cents may be one of the best tools wave have to protect and save waves.

This is a blurb from an article I wrote for Surfshot's Ecologic column.

You can read the whole thing here